top of page
RT_1.jpg

With over 20 years experience shaping  brands and licenses for EA SPORTS,

Warner Bros., Disney, and WWE, I help studios galvanize their talent, improve workflow, win approvals, and build fandom. 

Art Direction and
Creative Leadership
for Games, Brands, Animation, and Iconic IP

Tony-01_edited.jpg

Trusted by Teams Behind:

​Featured Work and Case Studies

DAffyPingPong.jpg
1115-warner-bros-discovery.png
YoSamCutout.png

During my tenure as Licensing Art Director at Warner Bros./Discovery,

I managed game content across

multiple platforms. 

 

It was a dream to Art Direct such

a plethora of properties, including Looney Tunes, Adventure Time, Scooby Doo, Tom and Jerry, Ben 10, Rick and Morty, DC Comics, and others.

FractionalCreative Design and Direction

Get senior-level creative leadership without the full-time commitment.

I embed with your team to elevate visual quality, maintain IP integrity,

and guide your creative process from concept to final delivery.

kitchentable.jpg

Fractional Art Direction

High-impact visuals for games, animation, or transmedia IP pitches.


Designed to win approvals, internal buy-in,

and investor confidence.

 

Embrace Best Practices and team leads for efficient results. 

​

​

Storyboards & Visual Development

Over 300 campaigns completed for top brands, studios, and agencies.

Gain clarity, emotion,  momentum, and stakeholder buy-in with Production Storyboards.


 

Licensing  & IP Development

Professional-grade

identity system includes:

​

  • Character style rules

  • Look development

  • Color scripts

  • Worldbuilding

  • Logo + typographic direction

  • Usage guidelines

Why Tony Santo Creative?

Creative Leadership That Moves Projects Forward

 

At Tony Santo Creative, I have earned the trust and confidence of key stakeholders, while offering high-level direction, hands-on problem-solving, and scalable creative solutions.

​

  • 10+ years in games, animation & IP

  • Strong command of brand & licensing standards

  • Experience with complex approval pipelines

  • Studio-ready communication & delivery

  • Ability to work independently with minimal supervision

  • A reputation for delivering the “WOW factor”

​

You don’t just get an artist —

you get a strategic creative partner.

 

​

What Clients Say

"...Tony is a brilliant collaborator in all phases and realm of the visual communication spectrum and a very decent human being to boot!  Peace.”

 

TONY KAYE, Detachment, American History X

"Tony is the go-to guy, time and time again. He's dependable, creative, and respectable."

​​

Paul Schmidt,

Wellness Writer

"Tony is an artist with an amazing attitude. I was always impressed by his willingness to receive and act on critical feedback. ...His patience and humor make him one of the great guys in the industry. "

​​

Mike Young, Art Director, EA Sports

cruiser2.jpg

Is Fractional Creative Right for You?

 Ideal Clients

  • Studios and production companies needing senior creative oversight without full-time hire

  • Brands managing licensed IP who need expert   visual stewardship 

  • Game developers requiring cinematic storyboards  and concept development

  • Teams looking to level up their creative process  and internal capabilities.

Most fractional engagements start

at 3 months with a set weekly or

monthly time commitment.

Jump in, the water's warm. 

AguaticLongEST_smaller.jpg

1

Discovery
& Audit

I review your current creative process, team structure, and visual assets to identify gaps and opportunities for improvement.

2

Visual Strategy  & Standards

I establish clear visual targets, style guides, reference boards, and quality benchmarks that teams and vendors can follow.

3

Ongoing Direction

& Approvals

Regular check-ins, creative reviews, and approvals with clear, actionable feedback.

4

Refinement  & Mentorship

I mentor your team, refine workflows, and build internal capabilities so your creative excellence continues beyond our engagement.

Ready To Chat?

Share a bit about your team, your project, and your current challenges.

Let's discuss how Fractional Creative Direction can elevate your next project.

TS_Logo_Creative-01_BlueWhite.jpg

Tony Santo Creative © 2026

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • TikTok

914 .413 .3387
tony@tonysanto.com

bottom of page